David Marshall conducts an expert interview with John Trembley, Chief Marketing Officer at Atmosera.Read the article
Atmosera Talks Migrating Web Assets to the Cloud – Benefits, Pitalls and More
As many companies are migrating their Web infrastructure to the cloud, including Microsoft Azure, they are realizing the advantages of managing Web assets on these platforms. But there are also issues that have challenged companies making the transition. To find out more about both the good and the bad and how companies are minimizing the bad, I reached out to John Trembley, Chief Marketing Officer, Atmosera. VMblog: Increasingly who controls where Websites are deployed? Over the past year we have seen a clear shift with marketing teams being in the driver’s seat. A corporate website, and especially e-commerce sites, have become the lifeblood of most companies. As a result, budgets have increased and marketing teams are on the hook to deliver better performance, speed up the pace of updates, improve reliability, and reduce overall costs. VMblog: Why are more companies turning to public clouds like Azure for their corporate Websites and e-commerce sites? Trembley: The need to achieve better performance and reliability has many looking to the major cloud providers because of their footprint, reputation, and usage-based pricing. In some cases, marketing teams are seeking solutions on their own, circumventing their IT departments. There is a strong desire to make sure websites are deployed on modern infrastructure and no longer sitting on a server under a desk, in a on premise data center, or a single colocation facility.
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