Accelerating Agentic AI Adoption for a Global Sports & Media Organization

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Company

A global professional sports and media organization responsible for league operations, media, digital platforms, and corporate functions across a large, distributed enterprise. 

Location
New York City
Industry
professional sports, entertainment, media, and marketing industries
Services
Agentic AI Workshop
M365 Copilot Risk Assessment
AI Solutions
About

Driving practical, role-based AI adoption across the enterprise 

A global sports and media organization sought to accelerate enterprise AI adoption while ensuring alignment, governance, and measurable business value. With teams spanning executive leadership, HR, product, and technology, the organization needed a structured approach to enable AI across diverse roles and departments. 

To maximize its Microsoft investment and move beyond experimentation, the organization partnered with Atmosera to deliver hands-on, outcomes-driven Agentic AI workshops and training. 

Challenge

Fragmented AI experimentation and stalled momentum 

The organization was navigating a multi-vendor AI landscape, with teams independently experimenting across Microsoft 365 Copilot and competing platforms. This resulted in: 

  • Inconsistent AI usage across departments 
  • Lack of role-based, actionable use cases 
  • Limited confidence following a stalled partner engagement 
  • Risk to the organization’s core Microsoft AI investment 

Leadership needed a fast, low-friction way to demonstrate real AI value and establish a scalable path forward. 

Solution

Agentic AI Workshops and Cross-Functional Enablement with Atmosera 

Atmosera delivered a phased Agentic AI enablement program designed to rebuild momentum and drive immediate business value. 

Key components of the solution included: 

  • Persona-based discovery workshops to identify pain points and prioritize AI use cases 
  • Hands-on Agentic AI and M365 Copilot training tailored to executives, managers, and builders 
  • Interactive demonstrations and prompting labs focused on real-world workflows 
  • Custom enablement materials to support ongoing adoption 
  • Flexible delivery through a mix of virtual and in-person sessions 


The program aligned stakeholders around a shared AI strategy while enabling teams to apply AI directly to their daily work. 

Outcome

A scalable foundation for enterprise AI adoption 

Partnering with Atmosera, the organization achieved meaningful progress in its AI initiatives: 

  • Restored executive confidence in enterprise AI strategy 
  • Demonstrated tangible value from Microsoft 365 Copilot 
  • Reduced fragmentation by aligning teams on a common AI approach 
  • Established a repeatable framework for expanding AI adoption 
  • Enabled a clear path for follow-on AI initiatives and broader rollout 


The engagement delivered a practical foundation for scaling AI across the organization. 

Why Atmosera

The organization selected Atmosera for its deep Microsoft AI expertise and pragmatic, hands-on approach to enterprise enablement. 

  • Proven experience with Microsoft AI and Copilot adoption 
  • Strong ability to align business and technical stakeholders 
  • Focus on practical outcomes over experimentation 
  • Trusted partner for complex, enterprise-scale initiatives 


Atmosera helped the organization move from AI experimentation to execution — delivering real value and a roadmap for continued growth. 

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